Positivity Effect
A cognitive bias where individuals tend to focus on positive information or events more than negative ones, especially as they age.
1193 topics found for
“design biases”
Boundary Extension
A cognitive bias where people remember scenes as being more expansive than they actually were.
Gutenberg Diagram
A design principle that suggests a pattern for how people read a webpage, dividing it into four quadrants and emphasizing the importance of the top-left and bottom-right areas.
Confirming Subscription
A dark pattern where users are tricked into confirming a subscription through misleading language or design.
Sneak Into Basket
A dark pattern where a product sneaks an additional item into the user's shopping cart, often through a pre-selected checkbox.
Forced Enrollment
A dark pattern where users are forced to sign up for an account to complete a basic task.
Visual Fluency
The ease with which visual information can be processed and understood by the viewer.
Obstruction
A dark pattern where a process is made more difficult than it needs to be to discourage certain behavior.
Peak End Rule
A cognitive bias where people judge an experience largely based on how they felt at its peak (most intense point) and its end, rather than the total sum of the experience.