Pro-Innovation Bias
The tendency to overvalue new innovations and technologies while undervaluing existing or traditional approaches.
The tendency to overvalue new innovations and technologies while undervaluing existing or traditional approaches.
A fictional representation of a user segment, created based on user research to guide design decisions and ensure the product meets the needs of its target audience.
A cognitive bias where people attribute group behavior to the characteristics of the group members rather than the situation.
The mistaken belief that a person who has experienced success in a random event has a higher probability of further success in additional attempts.
A usability test where users are shown a design for 5 seconds to measure recall and initial reactions.
The tendency for people to overestimate their ability to control events.
A cognitive bias where individuals overestimate the accuracy of their judgments, especially when they have a lot of information.
The process of arranging related objects in parallel or at 90-degree angles for visual organization and efficiency.
Joint Application Development (JAD) is a collaborative approach to gathering requirements and designing solutions in software development projects.