Focusing Effect
A cognitive bias where people place too much importance on one aspect of an event, causing errors in judgment.
1193 topics found for
“design biases”
Focal Points
Elements in a design that draw the viewer's attention and create a visual hierarchy.
Hyperbolic Discounting
A cognitive bias where people disproportionately prefer smaller, immediate rewards over larger, later rewards.
Generative Research
Research aimed at exploring and identifying new opportunities, needs, and ideas to inform the design process.
Grounded Theory
A research method that involves forming a theory based on data systematically gathered and analyzed.
Time Pressure
A dark pattern where users are pressured to make quick decisions by creating a false sense of urgency.
User Research
The process of understanding user behaviors, needs, and motivations through various qualitative and quantitative methods.
Storyboard
A visual representation of a sequence of events or user interactions, used to plan and communicate the flow of a narrative or process.
von Restorff Effect
A phenomenon where an item that stands out is more likely to be remembered than other items, often used in design to highlight important elements.