User Interviews
A qualitative research method involving direct conversations with users to gather insights into their needs, behaviors, and experiences.
1193 topics found for
“design biases”
Poka-Yoke Principle
A Japanese term for "mistake-proofing," referring to any mechanism or process that helps prevent errors by design.
Illusory Correlation
The perception of a relationship between two variables when no such relationship exists.
Limited Attention
The concept that humans have a finite capacity for attention, influencing how they perceive and interact with information.
Winner’s Curse
A phenomenon where the winner of an auction tends to overpay due to emotional competition, leading to a less favorable outcome than anticipated.
Hidden Subscription
A dark pattern where users are unknowingly signed up for a recurring subscription.
Heuristic Evaluation
A usability inspection method where experts review a user interface against a set of heuristics to identify usability issues.
Goldilocks Effect
The psychological phenomenon where people prefer options that are not too extreme, but just right.
Denomination Effect
A cognitive bias where people are less likely to spend large denominations of money compared to an equivalent amount in smaller denominations.