Gestalt Theory
A set of principles describing how the human mind organizes visual information into meaningful wholes.
A set of principles describing how the human mind organizes visual information into meaningful wholes.
The process of evaluating a product by testing it with real users to gather feedback and identify usability issues.
Representativeness is a heuristic in decision-making where individuals judge the probability of an event based on how much it resembles a typical case.
The value or satisfaction derived from a decision, influencing the choices people make.
The effort required for users to complete a task or interaction within a system.
Messenger, Incentives, Norms, Defaults, Salience, Priming, Affect, Commitment, and Ego (MINDSPACE) is a framework used to understand and influence behavior.
The context and set of conditions surrounding a problem that needs to be solved.
The process of designing intuitive navigation systems within a digital product that help users easily understand their current location, navigate to desired destinations, and efficiently complete tasks.
The phenomenon where individuals' expectations about a situation influence their actual experience of that situation.