Object Constancy
The principle that elements in a digital interface maintain consistent appearance, position, and behavior across different pages and states to help users maintain orientation and familiarity.
1193 topics found for
“design biases”
Interaction Elasticity
The concept of providing flexible and adaptive user interactions based on user input and behavior.
Intention Action Gap
The discrepancy between what people intend to do and what they actually do.
Semiotic Theory
The study of signs and symbols and their use or interpretation.
Scanning Pattern
Common reading patterns users follow when scanning web content, such as the F-pattern, where users read across the top and then scan down the left side.
Suffix Effect
The phenomenon where people have a reduced ability to recall the last items in a list when additional, unrelated information is added at the end.
User Flow
The path taken by a user to complete a task on a website or application, including all the steps and interactions along the way.
Executive Function
A set of cognitive processes that include working memory, flexible thinking, and self-control, crucial for planning, decision-making, and behavior regulation.
Homo Economicus
A theoretical concept in economics that portrays humans as rational and self-interested agents who aim to maximize their utility.