Homo Economicus
A theoretical concept in economics that portrays humans as rational and self-interested agents who aim to maximize their utility.
1193 topics found for
“design biases”
Evaluative Research
Research conducted to assess the effectiveness, usability, and impact of a design or product.
Holistic User Experience
An approach to design that considers the entire user journey and all touchpoints, ensuring a seamless and cohesive experience.
Function Allocation
The process of determining which tasks should be performed by humans and which by machines in a system.
Smart Defaults
Pre-set options in a system that are designed to benefit users by simplifying decisions and guiding them towards the best choices.
BeSci
Behavioral Science (BeSci) is the study of human behavior through systematic analysis and investigation.
Self Reference Effect
Also known as Self Relevance Effect, the tendency for individuals to better remember information that is personally relevant or related to themselves.
Forced Continuity
A dark pattern where a free trial ends and the user is automatically charged without warning.
Readability
Readability is a design principle that emphasizes making text easy to read and understand.