Expectancy Theory
A motivational theory suggesting that individuals are motivated to act based on the expected outcomes of their actions and the attractiveness of those outcomes.
1193 topics found for
“design biases”
Microcopy
Small bits of text in user interfaces, such as instructions, labels, and error messages, that help guide users through interactions.
Progressive Enhancement
A design approach that focuses on building a robust core experience first, then adding more advanced features and capabilities for users with more capable browsers or devices.
Reference Dependence
A cognitive bias where individuals evaluate outcomes relative to a reference point rather than on an absolute scale.
Storytelling
The practice of using narrative to communicate information, ideas, or experiences in a compelling and engaging way, often used in marketing and design.
Keyboard Navigation
The ability to navigate through a web page or application using keyboard keys instead of a mouse.
EAST Framework
Easy, Attractive, Social, and Timely (EAST) is a behavioral insights framework used to influence behavior.
Semantic Encoding
The process of encoding sensory input that has particular meaning or can be applied to a context, enabling deeper processing and memory retention.
Belief Perseverance
The tendency to cling to one's beliefs even in the face of contradictory evidence.