Bi-Directionality
A concept in communication and interaction where information or influence flows in two directions.
1193 topics found for
“design biases”
Allais Paradox
A decision-making paradox that shows people's preferences can violate the expected utility theory, highlighting irrational behavior.
Principle of Growth
The Principle of Growth is an information architecture guideline that plans for the future expansion and evolution of a system.
State-Dependent Memory
A phenomenon where people are more likely to remember information when they are in the same state of consciousness as when they learned it.
Negativity Effect
The tendency for negative information to have a greater impact on one's psychological state and processes than neutral or positive information.
Visual Identity
The visual elements of a brand, such as color, design, and logo, that communicate the brand to consumers.
Standard Deviation
A statistical measure that quantifies the amount of variation or dispersion of a set of data values.
Fast and Frugal Heuristics
Decision-making strategies that use simple heuristics to make quick, efficient, and satisfactory choices with limited information.
Ideation
The process of generating a broad set of ideas on a given topic, with no attempt to judge or evaluate them initially.