Mental Accounting
A behavioral economics concept where people categorize and treat money differently depending on its source or intended use.
682 topics found for
“design biases”
Baader-Meinhof Phenomenon
The experience of noticing something for the first time and then frequently encountering it shortly after, also known as frequency illusion.
Effort Justification
A cognitive bias where people attribute greater value to outcomes that required significant effort to achieve.
Information Aversion
The tendency to avoid information that one perceives as potentially negative or anxiety-inducing.
Decoy Effect
A cognitive bias where consumers change their preference between two options when presented with a third, less attractive option.
Critical Theory
A philosophical approach to culture and literature that seeks to confront the social, historical, and ideological forces and structures that produce and constrain it.
Mere Exposure Effect
A psychological phenomenon where people develop a preference for things simply because they are familiar with them.
Primacy Effect
The tendency for the first items presented in a sequence to be remembered better than those in the middle.
Endowment Effect
A cognitive bias where people ascribe more value to things merely because they own them.