Page Authority
A metric that predicts how well a specific page will rank on search engine result pages (SERPs).
A metric that predicts how well a specific page will rank on search engine result pages (SERPs).
An economic approach that treats human attention as a scarce commodity, focusing on capturing and retaining user attention.
A theory that a person's behavior is influenced by and influences personal factors and the environment, creating a continuous loop of interaction between these elements.
The practice of identifying and analyzing search terms that users enter into search engines, used to inform content strategy and SEO.
Measurements that track the effectiveness of each stage of the funnel, such as conversion rates and drop-off points.
Information Visualization (InfoVis) is the study and practice of visual representations of abstract data to reinforce human cognition.
Moment of Truth (MoT) refers to any instance where a customer interacts with a brand, product, or service in a way that leaves a significant impression.
A document that defines the functionality, behavior, and features of a system or component.
A theoretical framework in economics that assumes individuals act rationally and seek to maximize utility, used to predict economic behavior and outcomes.