Design Debt
The accumulated consequences of poor design decisions, which can hinder future development and usability.
The accumulated consequences of poor design decisions, which can hinder future development and usability.
An approach to design that relies on data and analytics to inform decisions and measure success.
The design of environments in which people make decisions, influencing their choices and behaviors.
A user-centered design process that involves understanding users' needs and workflows through field research and applying these insights to design.
The application of behavioral science principles to design products that influence user behavior in a desired way.
The practice of deeply understanding and sharing the feelings of users to create products and services that truly meet their needs.
A collection of design patterns that provides solutions to common design problems.
A decision-making rule where individuals choose the option with the highest perceived value based on the first good reason that comes to mind, ignoring other information.
A fictional character created to represent a user type that might use a site, brand, or product in a similar way, guiding design decisions.