Heuristic
A rule-of-thumb or shortcut that simplifies decision-making and problem-solving processes.
A rule-of-thumb or shortcut that simplifies decision-making and problem-solving processes.
An activity during a design audit where printed screens representing customer journeys are reviewed collaboratively with stakeholders to assess design quality and identify areas for improvement.
Decision-making strategies that use simple heuristics to make quick, efficient, and satisfactory choices with limited information.
The objective analysis and evaluation of an issue in order to form a judgment.
The way information is presented to users, which can significantly influence their decisions and perceptions.
A decision-making strategy that involves choosing an option that meets the minimum requirements rather than seeking the optimal solution, balancing effort and outcome.
The process of triggering particular aspects of a person's identity to influence their behavior or decisions.
A structured framework for product design that stands for Comprehend the situation, Identify the customer, Report customer needs, Cut through prioritization, List solutions, Evaluate trade-offs, and Summarize recommendations.
The phenomenon where having too many options leads to decision-making paralysis and decreased satisfaction.