Information Bias
A cognitive bias where people seek out more information than is needed to make a decision, often leading to analysis paralysis.
413 topics found for
“design decisions”
Egocentric Bias
A cognitive bias where people rely too heavily on their own perspective and experiences when making decisions.
Probability Matching
A decision-making strategy where individuals allocate resources proportionally to the probability of an outcome occurring, rather than optimizing the most likely outcome.
System One
A mode of thinking, derived from Dual Process Theory, that is fast, automatic, and intuitive, often relying on heuristics and immediate impressions.
Omission Bias
A cognitive bias where people judge harmful actions as worse, or less moral, than equally harmful omissions (inactions).
Paradox of Choice
The phenomenon where having too many options leads to anxiety and difficulty making a decision, reducing overall satisfaction.
McNamara Fallacy
The error of making decisions based solely on quantitative observations and ignoring all other factors.
Groupshift
A phenomenon where group members make decisions that are more extreme than the initial inclination of its members due to group discussions and interactions.
User Interviews
A qualitative research method involving direct conversations with users to gather insights into their needs, behaviors, and experiences.