Competitive Analysis
A strategic research process that involves evaluating competitors' products, services, and market positions to identify opportunities and threats.
A strategic research process that involves evaluating competitors' products, services, and market positions to identify opportunities and threats.
Market Requirements Document (MRD) is a comprehensive document that outlines the market's needs, target audience, and business objectives for a product.
Metrics that may look impressive but do not provide meaningful insights into the success or performance of a product or business, such as total page views or social media likes.
Interactive Voice Response (IVR) is an automated telephony system that interacts with callers, gathers information, and routes calls to the appropriate recipient.
A collection of multiple squads working in the same domain or on related projects, typically consisting of 40-150 people.
Activities that give the appearance of innovation but do not produce tangible results.
The process of optimizing a website for the crawling and indexing phase, focusing on technical aspects like site speed, structure, and security.
Enhanced search results that include additional visual or informational elements beyond the standard text, often derived from structured data on a webpage.
Conversion Rate Optimization (CRO) is the systematic process of increasing the percentage of website visitors who take a desired action, such as making a purchase or filling out a form.