Visual Weight
The perceived heaviness or importance of an element in a design, influenced by factors such as size, color, and contrast.
The perceived heaviness or importance of an element in a design, influenced by factors such as size, color, and contrast.
A technique used to assess the visual hierarchy of a design by squinting to see which elements stand out the most.
Human-Centered Design (HCD) is an approach to problem-solving that involves the human perspective in all steps of the process.
A design principle that states that contrasting elements (such as color, shape, size) can be used to draw attention and create visual interest.
Principle of Least Astonishment (POLA) is a design guideline stating that interfaces should behave in a way that users expect to avoid confusion.
The use of visual elements to draw attention to important information or guide user actions.
An approach to design that relies on data and analytics to inform decisions and measure success.
A professional responsible for the creation and development of products, ensuring they meet user needs and are visually appealing and functional.
A fictional character created to represent a user type that might use a site, brand, or product in a similar way, guiding design decisions.