Illusory Truth Effect
A cognitive bias where repeated statements are more likely to be perceived as true, regardless of their actual accuracy.
108 topics found for
“design evaluation”
Behavioral Product Critique
The evaluation of products based on their ability to influence and shape user behavior.
Scarcity Tactics
A dark pattern where availability is falsely limited to pressure users into making a purchase.
Illusory Superiority
A cognitive bias where individuals overestimate their own abilities, qualities, or performance relative to others.
Horn Effect
A cognitive bias where one negative trait of a person or thing influences the perception of other traits.
Usability Testing
A technique used to evaluate a product or system by testing it with real users to identify any usability issues and gather qualitative and quantitative data on their interactions.
Tree Testing
A usability technique used to evaluate the findability and labeling of topics in a website's structure by having participants find specific items in a simplified text version of the site.
Critical Thinking
The objective analysis and evaluation of an issue in order to form a judgment.
Peak End Rule
A cognitive bias where people judge an experience largely based on how they felt at its peak (most intense point) and its end, rather than the total sum of the experience.