PageRank
An algorithm used by Google Search to rank web pages in their search engine results, based on the number and quality of links to a page.
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“design feedback”
Brand Gap
The difference between a brand's desired perception and the actual perception held by consumers.
Keyword Cannibalization
An SEO issue that occurs when multiple pages on the same website target the same keyword, causing them to compete against each other and potentially harming search rankings.
BDD
Behavior-Driven Development (BDD) is a software development approach where applications are specified and designed by describing their behavior.
Target Audience
A specific group of people identified as the intended recipient of an advertisement or message.
Growth Hacking
A marketing technique focused on rapid experimentation across various channels and strategies to identify the most effective ways to grow a business.
Vanity Metrics
Metrics that may look impressive but do not provide meaningful insights into the success or performance of a product or business, such as total page views or social media likes.
Placing Bets
A strategic approach where multiple potential solutions are tested to identify the most promising one.
SRS
Software Requirements Specification (SRS) is a detailed document that outlines the functional and non-functional requirements of a software system.