Irrational Escalation
The phenomenon where people continue a failing course of action due to the amount of resources already invested.
The phenomenon where people continue a failing course of action due to the amount of resources already invested.
A document that defines the functionality, behavior, and features of a system or component.
A theory that a person's behavior is influenced by and influences personal factors and the environment, creating a continuous loop of interaction between these elements.
Lifetime Value (LTV) is a metric that estimates the total revenue a business can expect from a single customer account throughout their relationship.
A preliminary version of a project or system used to test and validate its feasibility before full-scale implementation.
A cognitive bias where the total probability assigned to a set of events is less than the sum of the probabilities assigned to each event individually.
A framework for prioritizing product features based on their impact on customer satisfaction, classifying features into categories such as basic, performance, and delight.
The process of continuously improving a product's performance, usability, and value through data-driven decisions and iterative enhancements.
A group of stakeholders that regularly meet to discuss and guide the development and strategy of a product or product line.