Sub-Brand
A brand that is part of a larger brand family, often having its own distinct identity while being related to the parent brand.
A brand that is part of a larger brand family, often having its own distinct identity while being related to the parent brand.
The practices used to improve a website's position in search engine results through activities outside the website, such as backlinking and social media engagement.
A sorting algorithm that distributes elements into a number of buckets, sorts each bucket individually, and then combines the buckets to get the sorted list.
Volatility, Uncertainty, Complexity, and Ambiguity (VUCA) is an acronym for describing the challenging conditions of the modern world.
The use of statistical techniques and algorithms to analyze historical data and make predictions about future outcomes.
A simple sorting algorithm that repeatedly steps through the list, compares adjacent elements, and swaps them if they are in the wrong order.
Above the Line (ATL) refers to marketing activities carried out at a macro level to reach a large audience through mass media such as TV, radio, and print ads.
The process of collecting, analyzing, and reporting aggregate data about which pages a website visitor visits and in what order.
A search method that seeks to improve search accuracy by understanding the contextual meaning of terms in a query rather than just matching keywords.