BTL
Below the Line (BTL) refers to marketing activities targeting specific consumer groups through direct channels.
1224 topics found for
“design feedback”
Social Benchmarking
The practice of comparing one's performance, processes, or practices to those of peers or competitors to identify areas for improvement.
Clickstream Analysis
The process of collecting, analyzing, and reporting aggregate data about which pages a website visitor visits and in what order.
AIDA
Attention, Interest, Desire, Action (AIDA) is a marketing model that outlines the stages a consumer goes through from awareness to decision.
Lead Conversion
The process of turning a lead into a customer.
Product Adoption Rate
The speed at which users start using a new product, typically measured as a percentage of the target market over a specific period.
BSC
Balanced Scorecard (BSC) is a strategic planning and management system used to align business activities to the vision and strategy of the organization.
Machine Learning
A type of artificial intelligence that enables systems to learn from data and improve over time without being explicitly programmed.
Soak Testing
A performance testing method that evaluates the system's behavior and stability over an extended period under a high load.