Surrogation
The process by which a measure or metric comes to replace the underlying objective it is intended to represent, leading to distorted decision-making.
The process by which a measure or metric comes to replace the underlying objective it is intended to represent, leading to distorted decision-making.
An ongoing effort to improve products, services, or processes over time through incremental and breakthrough improvements.
The extent to which a measure represents all facets of a given construct, ensuring the content covers all relevant aspects.
Customer Experience Management (CEM) is the process of managing and improving the interactions and experiences customers have with a brand across all touchpoints.
The tendency for individuals to put in less effort when working in a group compared to when working alone, due to reduced accountability.
The belief that abilities and intelligence can be developed through dedication and hard work.
A systematic evaluation of all features in a product to determine their usage, effectiveness, and alignment with business goals.
Market Requirements Document (MRD) is a comprehensive document that outlines the market's needs, target audience, and business objectives for a product.
A behavior in which an individual provides a benefit to another with the expectation that the favor will be returned in the future, fostering mutual cooperation and long-term relationships.