Experience Team
A team focused on designing and improving the user experience across products and services.
A team focused on designing and improving the user experience across products and services.
The tendency for negative information to have a greater impact on one's psychological state and processes than neutral or positive information.
The study of computers as persuasive technologies, focusing on how they can change attitudes or behaviors.
The arrangement of information in a way that prioritizes the most important content, guiding users through the information in a logical order.
A Gestalt principle suggesting that elements are perceived as a single unit or group if they share an organizing visual cue like bullet points, or connecting lines.
The way information is presented to users, which can significantly influence their decisions and perceptions.
A dark pattern where it's easy to subscribe but very difficult to cancel the subscription.
The process of enabling users to take control of their interactions with a product or system, enhancing their confidence and satisfaction.
A dark pattern where users are shown a preview of content that is then gated behind a paywall or sign-up.