Horn Effect
A cognitive bias where one negative trait of a person or thing influences the perception of other traits.
A cognitive bias where one negative trait of a person or thing influences the perception of other traits.
A framework for designing habit-forming products that includes four phases: Trigger, Action, Variable Reward, and Investment.
The tendency for images to be more easily remembered than words, highlighting the power of visual communication.
A cognitive bias where a person's subjective confidence in their judgments is greater than their objective accuracy.
A dark pattern where questions are worded in a way that tricks the user into giving an answer they didn't intend.
The design of products, devices, services, or environments for people with disabilities or specific needs.
Model-Based Systems Engineering (MBSE) is a methodology that uses visual modeling to support system requirements, design, analysis, and validation activities throughout the development lifecycle.
UI patterns that excessively demand user attention, often interrupting the user experience.
The practice of designing and implementing processes, systems, or business solutions in a way that ensures their long-term viability, efficiency, and maintainability.