Occam’s Razor
A principle that suggests the simplest explanation is often the correct one, favoring solutions that make the fewest assumptions.
A principle that suggests the simplest explanation is often the correct one, favoring solutions that make the fewest assumptions.
The psychological phenomenon where humorous content is more easily remembered and perceived positively by users.
Behavioral Science (BeSci) is the study of human behavior through systematic analysis and investigation.
A dark pattern where a free trial ends and the user is automatically charged without warning.
A technology and research method that measures where and how long a person looks at various areas on a screen or interface.
The process of comparing design metrics to historical performance, competitive standards, or industry best practices to identify areas for improvement.
Location, Alphabet, Time, Category, and Hierarchy (LATCH) is a framework for categorizing information.
A temporary increase in the frequency and intensity of a behavior when reinforcement is first removed.
Pre-set options in a system that are designed to benefit users by simplifying decisions and guiding them towards the best choices.