Information Scent
The cues and hints that users follow to find information online, based on perceived relevance and usefulness.
The cues and hints that users follow to find information online, based on perceived relevance and usefulness.
Easy, Attractive, Social, and Timely (EAST) is a behavioral insights framework used to influence behavior.
A user experience that feels consistent and unified across different elements and touchpoints.
A cognitive bias where individuals with low ability at a task overestimate their ability, while experts underestimate their competence.
The series of actions or operations involved in the acquisition, interpretation, storage, and retrieval of information.
A cognitive bias where people tend to remember the first and last items in a series better than those in the middle, impacting recall and memory.
A dark pattern where practices are used to make it hard for users to compare prices with other options.
A cognitive bias where individuals overestimate their ability to control impulsive behavior, leading to overexposure to temptations.
The ability to perform actions or behaviors automatically due to learning, repetition, and practice.