Salience Bias
A cognitive bias where people focus on the most noticeable or prominent information while ignoring less conspicuous details.
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Affinity Bias
The tendency to favor people who are similar to oneself in terms of background, beliefs, or interests.
Landing Page
A standalone web page created specifically for a marketing or advertising campaign, where visitors land after clicking on a link.
Continued Influence Effect
The persistence of misinformation in memory and influence on reasoning, even after it has been corrected.
Nudging
The act of designing and implementing subtle interventions to influence behavior in a predictable way.
Lag Effect
A phenomenon where learning is improved when study sessions are spaced out over time rather than crammed together.
Self Efficacy
The belief in one's ability to succeed in specific situations or accomplish a task, influencing motivation and behavior.
Guild
A broader, more informal community of interest that spans across the entire organization, focusing on shared topics such as agile practices or UX design.
Decoy Effect
A cognitive bias where consumers change their preference between two options when presented with a third, less attractive option.