Theory of Reasoned Action
A psychological theory that predicts an individual's behavior based on their intention, which is influenced by their attitudes and subjective norms.
A psychological theory that predicts an individual's behavior based on their intention, which is influenced by their attitudes and subjective norms.
Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, and Reverse (SCAMPER) is a creative thinking technique that encourages innovation in a product or process.
The phenomenon where taking a test on material improves long-term retention of that material more than additional study sessions.
Perceivable, Operable, Understandable, and Robust (POUR) are the four main principles of web accessibility.
A clear, concise description of the issue(s) that need to be addressed, focusing on the specific challenge and its impact.
A cognitive bias where people ascribe more value to things merely because they own them.
The drive to perform an activity due to external rewards or pressures rather than for the inherent enjoyment of the activity itself.
The visual elements of a brand, such as color, design, and logo, that communicate the brand to consumers.
The process of providing incentives or rewards to encourage specific behaviors or actions.