Qualitative Research
A research method that focuses on understanding phenomena through in-depth exploration of human behavior, opinions, and experiences, often using interviews or observations.
A research method that focuses on understanding phenomena through in-depth exploration of human behavior, opinions, and experiences, often using interviews or observations.
A framework suggesting there are two systems of thinking: System 1 (fast, automatic) and System 2 (slow, deliberate), influencing decision-making and behavior.
A method of testing two identical versions of a webpage or app to ensure the accuracy of the testing tool.
A type of data visualization that uses dots to represent values for two different numeric variables, plotted along two axes.
Build-Measure-Learn (BML) is a feedback loop used in Lean Startup methodology where a product is built, its performance is measured, and learnings are used to make improvements.
A cognitive bias where people tend to believe that others are more affected by media messages and persuasive communications than they are themselves.
The capability of a system to continue operating properly in the event of the failure of some of its components, ensuring that user experience is not significantly affected by errors or issues, similar to Postel's Law.
Content or functionality that is built into a platform or device rather than being provided by an external application.
The process of making predictions about future trends based on current and historical data.