Pain Of Paying
The psychological discomfort experienced when parting with money, influenced by the payment method and context.
The psychological discomfort experienced when parting with money, influenced by the payment method and context.
The perception of a relationship between two variables when no such relationship exists.
A mode of thinking, derived from Dual Process Theory, that is slow, deliberate, and analytical, requiring more cognitive effort and conscious reasoning.
A cognitive bias where people allow themselves to indulge after doing something positive, believing they have earned it.
A theory that suggests the depth of processing (shallow to deep) affects how well information is remembered.
A qualitative research method that studies people in their natural environments to understand their behaviors, cultures, and experiences.
The tendency to recall past behavior in a way that aligns with current beliefs and attitudes.
A cognitive bias that occurs when conclusions are drawn from a non-representative sample, focusing only on successful cases and ignoring failures.
The economic theory that suggests limited availability of a resource increases its value, influencing decision-making and behavior.