Contextual Inquiry
A field research method where researchers observe and interview users in their natural environment to understand their tasks and challenges.
A field research method where researchers observe and interview users in their natural environment to understand their tasks and challenges.
A research method that involves repeated observations of the same variables over a period of time.
The evaluation of products based on their ability to influence and shape user behavior.
Key Performance Indicators (KPIs) are quantifiable measures used to evaluate the success of an organization, employee, or project in meeting objectives for performance.
A usability technique used to evaluate the findability and labeling of topics in a website's structure by having participants find specific items in a simplified text version of the site.
A cognitive bias that causes people to believe they are less likely to experience negative events and more likely to experience positive events than others.
The organization of content in a way that prioritizes and structures information according to its importance.
A step-by-step guide that helps users complete a complex task by breaking it down into manageable steps.
The change in opinions or behavior that occurs when individuals conform to the information provided by others.