Irrational Escalation
The phenomenon where people continue a failing course of action due to the amount of resources already invested.
1224 topics found for
“design feedback”
A/B Testing
A method of comparing two versions of a webpage or app to see which performs better in terms of user engagement or conversions.
Scenario Mapping
A method used to create detailed narratives of potential future events to explore and understand possible outcomes and inform decision-making.
Present Bias
A cognitive bias where individuals give stronger weight to payoffs that are closer to the present time compared to those in the future.
Sunk Cost Fallacy
The tendency for individuals to continue a behavior or endeavor as a result of previously invested resources (time, money, or effort) rather than future potential benefits.
Attribute Listing
A brainstorming technique that involves listing all possible attributes of a product or problem to generate new ideas and solutions.
Diversification Bias
A cognitive bias where people prefer a greater variety of options when making simultaneous choices compared to sequential choices.
Coach Marks
Visual cues or instructions integrated into an interface to guide users on how to use certain features or functionalities.
Scarcity
A psychological principle where people place higher value on objects or opportunities that are perceived to be limited or rare.