Pilot
A preliminary version of a project or system used to test and validate its feasibility before full-scale implementation.
A preliminary version of a project or system used to test and validate its feasibility before full-scale implementation.
A statistical method that models the relationship between a dependent variable and one or more independent variables by fitting a linear equation to observed data.
Customer Experience Management (CEM) is the process of managing and improving the interactions and experiences customers have with a brand across all touchpoints.
Measurements that track the effectiveness of each stage of the funnel, such as conversion rates and drop-off points.
Rapid Application Development (RAD) is a software development methodology that emphasizes quick prototyping and iterative delivery.
The practice of identifying and analyzing search terms that users enter into search engines, used to inform content strategy and SEO.
Moment of Truth (MoT) refers to any instance where a customer interacts with a brand, product, or service in a way that leaves a significant impression.
A tool used during brainstorming sessions to prompt and inspire creative thinking, often containing questions, scenarios, or constraints.
A concept that humans make decisions within the limits of their knowledge, cognitive capacity, and available time, leading to satisficing rather than optimal solutions.