Sub-Brand
A brand that is part of a larger brand family, often having its own distinct identity while being related to the parent brand.
A brand that is part of a larger brand family, often having its own distinct identity while being related to the parent brand.
Customer Experience (CX) is the overall perception and feeling a customer has when interacting with a company, its products, or services.
The process of evaluating and categorizing potential customers based on their likelihood to purchase.
A statistical theory that states that the distribution of sample means approximates a normal distribution as the sample size becomes larger, regardless of the population's distribution.
Objectives and Key Results (OKR) is a goal-setting framework for defining and tracking objectives and their outcomes.
The practices used to improve a website's position in search engine results through activities outside the website, such as backlinking and social media engagement.
The rate at which employees leave a company and are replaced by new hires, often used as a measure of organizational health and stability.
Explainable AI (XAI) are AI systems that provide clear and understandable explanations for their decisions and actions.
Balanced Scorecard (BSC) is a strategic planning and management system used to align business activities to the vision and strategy of the organization.