Law of Diminishing Returns
A principle stating that as investment in a single area increases, the rate of return on that investment eventually decreases.
A principle stating that as investment in a single area increases, the rate of return on that investment eventually decreases.
A rule-of-thumb or shortcut that simplifies decision-making and problem-solving processes.
A cognitive bias where people overemphasize information that is placed prominently or in a way that catches their attention first.
The process of creating representations of how users will interact with a system, including the flow of interactions and the overall experience.
The concept that humans have a finite capacity for attention, influencing how they perceive and interact with information.
A structured routine for continuous improvement based on a scientific approach to problem-solving and process optimization.
A cognitive phenomenon where people are more likely to pursue goals or change behavior following a temporal landmark (e.g., new year, birthday).
A principle that states the time it takes to make a decision increases with the number and complexity of choices available.
The tendency for images to be more easily remembered than words, highlighting the power of visual communication.