Peak End Rule
A cognitive bias where people judge an experience largely based on how they felt at its peak (most intense point) and its end, rather than the total sum of the experience.
291 topics found for
“design optimization”
Miller’s Law
Also known as Magical Number 7 +/- 2, a theory in cognitive psychology that states the average number of objects an individual can hold in working memory is about seven.
List Length Effect
A phenomenon where the probability of recalling an item from a list depends on the length of the list.
A/B Testing
A method of comparing two versions of a webpage or app to see which performs better in terms of user engagement or conversions.
Decoy Effect
A cognitive bias where consumers change their preference between two options when presented with a third, less attractive option.
Semantic Markup
The use of HTML tags to convey the meaning of content on web pages, improving accessibility and search engine optimization.
Primacy Effect
The tendency for the first items presented in a sequence to be remembered better than those in the middle.
Scannability
The ease with which users can quickly find and understand information on a webpage or document, often enhanced by design elements like headings, bullet points, and short paragraphs.
Customer Conversion
The process of turning potential customers into paying customers, often measured by the conversion rate.