Satisficing
A decision-making strategy that involves choosing an option that meets the minimum requirements rather than seeking the optimal solution, balancing effort and outcome.
A decision-making strategy that involves choosing an option that meets the minimum requirements rather than seeking the optimal solution, balancing effort and outcome.
Moment of Truth (MoT) refers to any instance where a customer interacts with a brand, product, or service in a way that leaves a significant impression.
Entity Relationship Diagram (ERD) is a visual representation of the relationships between entities in a database.
The time it takes for a webpage to load and become interactive, impacting user experience and search engine rankings.
A metric that predicts how well a specific page will rank on search engine result pages (SERPs).
Measurements that track the effectiveness of each stage of the funnel, such as conversion rates and drop-off points.
The cues and hints that users follow to find information online, based on perceived relevance and usefulness.
The underlying goal or motivation behind a user's search query, crucial for understanding and optimizing content to meet user needs and improve SEO.
A technology and research method that measures where and how long a person looks at various areas on a screen or interface.