Eye Tracking
A technology and research method that measures where and how long a person looks at various areas on a screen or interface.
A technology and research method that measures where and how long a person looks at various areas on a screen or interface.
Ensuring that user experiences are consistent across different platforms, such as web, mobile, and desktop.
The practice of identifying and analyzing search terms that users enter into search engines, used to inform content strategy and SEO.
Conversion Rate Optimization (CRO) is the systematic process of increasing the percentage of website visitors who take a desired action, such as making a purchase or filling out a form.
The practice of using data analytics and metrics to make informed decisions, focusing on measurable outcomes and efficiency rather than intuition or traditional methods.
The process of optimizing a website for the crawling and indexing phase, focusing on technical aspects like site speed, structure, and security.
A decision-making rule where individuals choose the option with the highest perceived value based on the first good reason that comes to mind, ignoring other information.
A design approach that focuses on building a robust core experience first, then adding more advanced features and capabilities for users with more capable browsers or devices.
The theory that users search for information in a manner similar to animals foraging for food, aiming to maximize value while minimizing effort.