Clickstream Analysis
The process of collecting, analyzing, and reporting aggregate data about which pages a website visitor visits and in what order.
The process of collecting, analyzing, and reporting aggregate data about which pages a website visitor visits and in what order.
A methodology that focuses on minimizing waste and maximizing value in business processes.
Zone of Proximal Development (ZPD) is a concept in educational psychology that describes the difference between what a learner can do independently and what they can achieve with guidance and support.
A systematic evaluation of all features in a product to determine their usage, effectiveness, and alignment with business goals.
Business Process Model and Notation (BPMN) is a graphical representation for specifying business processes in a workflow, using standardized symbols and notations.
The use of statistical techniques and algorithms to analyze historical data and make predictions about future outcomes.
Marketing Qualified Lead (MQL) is a prospective customer who has shown interest in a company's product or service and meets specific criteria indicating a higher likelihood of becoming a customer.
Redundant, outdated, or unnecessary code or design elements that accumulate over time in a system.
Cost Per Action (CPA) is an online advertising pricing model where the advertiser pays for a specified action, such as a sale or registration.