Lead Management
The process of tracking and managing potential customers from initial contact through to sale.
The process of tracking and managing potential customers from initial contact through to sale.
The process of turning a lead into a customer.
A heuristic where individuals evenly distribute resources across all options, regardless of their specific needs or potential.
A usability testing method that measures the first click users make on a webpage to determine if they can successfully navigate to their goal.
A concept that humans make decisions within the limits of their knowledge, cognitive capacity, and available time, leading to satisficing rather than optimal solutions.
An economic approach that treats human attention as a scarce commodity, focusing on capturing and retaining user attention.
A Japanese term meaning "the real place," used in Lean management to describe the place where value is created.
An algorithm used by Google Search to rank web pages in their search engine results, based on the number and quality of links to a page.
Internet of Things (IoT) refers to a network of interconnected physical devices embedded with electronics, software, sensors, and network connectivity, enabling them to collect and exchange data.