Mobile-First Indexing
A practice by Google where the mobile version of a website becomes the starting point for what Google includes in its index and the baseline for determining rankings.
291 topics found for
“design optimization”
Journey Mapping
A technique that visualizes the process users go through to achieve a goal with a product or service.
Marking Pattern
A reading pattern where users quickly scan for specific markers or keywords within the content.
Cognitive Load Theory
A theory that explains how the amount of mental effort required to process information can impact user experience and task performance.
Sludge
Any process or administrative barrier that unnecessarily complicates transactions and creates friction, discouraging beneficial behaviors.
Native
Content or functionality that is built into a platform or device rather than being provided by an external application.
Landing Page
A standalone web page created specifically for a marketing or advertising campaign, where visitors land after clicking on a link.
Overchoice
The phenomenon where having too many options leads to decision-making paralysis and decreased satisfaction.
On-Page SEO
The practice of optimizing individual web pages to rank higher and earn more relevant traffic in search engines, focusing on both the content and HTML source code.