Horn Effect
A cognitive bias where one negative trait of a person or thing influences the perception of other traits.
120 topics found for
“design perception”
Visual Weight
The perceived heaviness or importance of an element in a design, influenced by factors such as size, color, and contrast.
Focal Point
A Gestalt principle stating that elements with a distinct visual feature (e.g., a unique color, size, or shape) capture attention and are perceived as a focal point.
Constancy
The perception of objects as unchanging despite changes in sensory input, such as changes in lighting, distance, or angle.
Illusory Truth Effect
A cognitive bias where repeated statements are more likely to be perceived as true, regardless of their actual accuracy.
Illusory Superiority
A cognitive bias where individuals overestimate their own abilities, qualities, or performance relative to others.
Hard-Easy Effect
A cognitive bias where people overestimate the probability of success for difficult tasks and underestimate it for easy tasks.
Closure
A Gestalt principle where the mind completes incomplete figures to form a whole, aiding in the perception of shapes and objects.
Invariance
A key aspect of Gestalt psychology in which simple geometrical objects are recognized independent of rotation, translation, and scale.