Captive Product Pricing
A pricing strategy where a core product is sold at a low price, but complementary products are sold at higher prices.
428 topics found for
“design principle”
Lead Scoring
The process of ranking leads based on their perceived value to the organization.
OKR
Objectives and Key Results (OKR) is a goal-setting framework for defining and tracking objectives and their outcomes.
Bye-Now Effect
The tendency for people to defer purchasing decisions to a later time, often leading to procrastination.
Lead Qualification
The process of evaluating and categorizing potential customers based on their likelihood to purchase.
Lead Nurturing
The process of developing relationships with prospects through targeted communications and marketing efforts.
Scrum
An agile framework for managing work with an emphasis on software development, characterized by sprints and iterative progress.
Business Viability
The potential for a project or solution to be economically sustainable and profitable.
Lead Conversion Rate
The percentage of leads that convert into customers.