Lead Scoring
The process of ranking leads based on their perceived value to the organization.
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OKR
Objectives and Key Results (OKR) is a goal-setting framework for defining and tracking objectives and their outcomes.
Bye-Now Effect
The tendency for people to defer purchasing decisions to a later time, often leading to procrastination.
Lead Qualification
The process of evaluating and categorizing potential customers based on their likelihood to purchase.
Lead Nurturing
The process of developing relationships with prospects through targeted communications and marketing efforts.