Emotional Design
The practice of designing products that evoke specific emotional responses to enhance user experience and engagement.
The practice of designing products that evoke specific emotional responses to enhance user experience and engagement.
A dark pattern where the user interface is manipulated in a way that prioritizes certain actions over others to benefit the company.
An approach that places the user's needs, preferences, and behaviors at the forefront of all design and development activities.
A dark pattern where the design focuses the user's attention on one thing to distract them from another.
UI/UX design tactics that intentionally manipulate users into taking actions they might not otherwise take.
A dark pattern where a product sneaks an additional item into the user's shopping cart, often through a pre-selected checkbox.
A dark pattern where a process is made more difficult than it needs to be to discourage certain behavior.
The area within which a user can interact with an element, designed to be large enough for easy tapping.
A dark pattern where users think they are going to take one action, but a different, undesirable action happens instead.