Numerosity Bias
The tendency to perceive a greater quantity as a better value, regardless of the actual utility.
341 topics found for
“design psychology”
Naive Allocation
A heuristic where individuals evenly distribute resources across all options, regardless of their specific needs or potential.
Diversification Bias
A cognitive bias where people prefer a greater variety of options when making simultaneous choices compared to sequential choices.
Response Bias
A tendency for respondents to answer questions in a manner that is not truthful or accurate, often influenced by social desirability or survey design.
Depth of Processing
A theory suggesting that information processed at a deeper, more meaningful level is better remembered than information processed at a shallow level.
Modality Effect
The phenomenon where people remember information better when it is presented through multiple sensory modalities rather than a single modality.
Groupthink
A psychological phenomenon where the desire for harmony and conformity in a group results in irrational or dysfunctional decision-making.
Regulatory Focus Theory
A theory that describes how individuals pursue goals using either a promotion focus (seeking gains) or a prevention focus (avoiding losses).
Base Rate Fallacy
A cognitive bias where people ignore general statistical information in favor of specific information.