Zero-Risk Bias
A cognitive bias where people prefer the option that seems to eliminate risk entirely, even if another option offers a greater overall benefit.
A cognitive bias where people prefer the option that seems to eliminate risk entirely, even if another option offers a greater overall benefit.
A principle often used in behavioral economics that suggests people evaluate options based on relative comparisons rather than absolute values.
A cognitive bias where individuals evaluate outcomes relative to a reference point rather than on an absolute scale.
A behavior in which an individual provides a benefit to another with the expectation that the favor will be returned in the future, fostering mutual cooperation and long-term relationships.
The ability to use learned knowledge and experience, often increasing with age and accumulated learning.
The tendency for individuals to favor information that aligns with their existing beliefs and to avoid information that contradicts them.
A cognitive bias where individuals underestimate the time, costs, and risks of future actions while overestimating the benefits.
A statistical method used to identify underlying relationships between variables by grouping them into factors.
The tendency to attribute positive qualities to one's own choices and downplay the negatives, enhancing post-decision satisfaction.