Similarity
A Gestalt principle that states that objects that are similar in appearance are perceived as being more related than objects that are dissimilar.
A Gestalt principle that states that objects that are similar in appearance are perceived as being more related than objects that are dissimilar.
A dark pattern where the design focuses the user's attention on one thing to distract them from another.
A psychological phenomenon where people develop a preference for things simply because they are familiar with them.
The study of how the brain perceives and responds to art and design, exploring the neural basis for aesthetic experiences.
A cognitive bias where repeated statements are more likely to be perceived as true, regardless of their actual accuracy.
An approach that places the user's needs, preferences, and behaviors at the forefront of all design and development activities.
A Gestalt principle that states objects that are close to each other tend to be perceived as a group.
A psychological phenomenon where people follow the actions of others in an attempt to reflect correct behavior for a given situation.
The ease with which visual information can be processed and understood by the viewer.