Design Theory
The study of the principles and practices that inform and guide the design process.
The study of the principles and practices that inform and guide the design process.
Research aimed at exploring and identifying new opportunities, needs, and ideas to inform the design process.
The application of behavioral science principles to design products that influence user behavior in a desired way.
The design of user interfaces for machines and software, such as computers, mobile devices, and other electronic devices, with the focus on maximizing usability and the user experience.
The practice of deeply understanding and sharing the feelings of users to create products and services that truly meet their needs.
A research design where the same participants are used in all conditions of an experiment, allowing for the comparison of different conditions within the same group.
User-Centered Design (UCD) is an iterative design approach that focuses on understanding users' needs, preferences, and limitations throughout the design process.
A bias that occurs when researchers' expectations influence the outcome of a study.
A user experience design methodology focused on rapid iteration, collaboration, and learning through experimentation.