Design Concept
An overarching idea or theme that guides the design process, providing direction and coherence to the final product.
An overarching idea or theme that guides the design process, providing direction and coherence to the final product.
Short, exploratory design activities or exercises that encourage creative thinking and experimentation.
A user-centered design process that involves understanding users' needs and workflows through field research and applying these insights to design.
The application of behavioral science principles to design products that influence user behavior in a desired way.
The practice of deeply understanding and sharing the feelings of users to create products and services that truly meet their needs.
The practice of designing products, services, and environments with a focus on the overall user experience.
A design philosophy that emphasizes core design principles over rigid adherence to standardized processes.
An activity during a design audit where printed screens representing customer journeys are reviewed collaboratively with stakeholders to assess design quality and identify areas for improvement.
Human-Centered Design (HCD) is an approach to problem-solving that involves the human perspective in all steps of the process.